Founded Close the Gap Design in response to the COVID-19 pandemic to bridge the gap between businesses and top creative marketing talent. Provides strategic brand consulting, digital marketing solutions, and creative direction to companies navigating the rapidly evolving market landscape. Partnering with clients across various industries to develop data-driven marketing strategies, digital campaigns, and brand positioning initiatives to drive growth and customer engagement.
Founded Close the Gap Design in response to the COVID-19 pandemic to bridge the gap between businesses and top creative marketing talent. Provides strategic brand consulting, digital marketing solutions, and creative direction to companies navigating the rapidly evolving market landscape. Partnering with clients across various industries to develop data-driven marketing strategies, digital campaigns, and brand positioning initiatives to drive growth and customer engagement.
Client Achievements
BLU Smart Toothbrushes: Acted as their external Director of Marketing and Sales creating and managing their brand affiliate programs, optimizing their ecommerce strategy, and development of the B2B commerce strategy and CRM messaging.
TrueFire Studios: Audited marketing and operations software to streamline the client communication and acquisition for their three online music education brands.
Surgically Clean Air: Following their 2024 acquisition, I conducted a comprehensive audit of their brand and marketing strategies. This assessment led to a strategic pivot from sales assisted B2B to an expanded D2C eCommerce approach. By shifting the focus to digital sales channels, we anticipate a 25% reduction in customer acquisition costs, leveraging targeted digital marketing strategies to drive direct consumer engagement and conversion.
Developed data-driven media strategies across traditional and digital channels to inform detailed marketing plans and timelines. Facilitated media campaigns, from planning, buying, execution and budget management. Managed daily internal and external communications with publicity firms, artist management, talent buyers and production teams. Implemented cross-platform data tracking to analyze and collect real-time insights on ticket buyers to inform strategic planning and media buying. Shaped internal processes and best practices to automate existing internal and external workflows through-out the organization.
Key Contributions and Achievements
• Project and Budget Management: Collaborated with agents, artist and external stakeholders to develop and maintain marketing budgets of over 300 live events annually for both branded and promoted venues
• Analytics and Performance Optimization: Analyzed user behavior, bounce rates, and order abandonment statistics to inform and manage the re-design of Rutheckerdhall.com leading to an increase of over 15% in digital ticket sales over two months.
• Digital Marketing Strategy: Implemented proper lead attribution and tagging through GTM and Tessitura driving ticket sales and reducing our average advertising CPA to as low as $.64 per ticket.
• Marketing Leadership: Re-structured and oversaw the redevelopment of the digital marketing department by creating processes and implementing automated workflows to accommodate organizational and digital growth.
• Customer Engagement and Brand Awareness: Worked with local marketing agencies to create venue awareness and local market growth for the launch of The Sound, Tampa Bay’s newest 9,000 – capacity boutique amphitheater
• Optimized, and implemented API protocols to monitor on-sales for high-demand events, including password-protected ticketing, queue monitoring, and fraud protection.
Recruited and managed a team of engineers and marketing staff to support product and brand development. Fostered relationships with healthcare professionals to build brand awareness, product education and established B2B sales channels. Executed both owned and paid media strategies for cross platform E-Commerce sales. Developed and maintained brand guidelines, patents and copy rights.
Key Contributions and Achievements
• Developed an international brand affiliate program spanning across the US, Canada, and the UK.
• Optimized and implemented paid ad strategy for Amazon, Walmart, and Shopify e-commerce platforms. for Amazon, Walmart, and Shopify e-commerce platforms.
•Proven ability to balance multiple projects with competing priorities in product development, digital asset management, B2B/B2C Relationships and E-Commerce management.
Challenged with building an in-house team from ground up and accountable for managing creative development and production processes. Directed creative strategy for corporate and agency partnerships. Developed cost-saving strategy for procurement and acquisition of print inventory by researching vendors and negotiating new contracts. Oversaw optimization of existing channels and successfully established presence on new platforms to improve visibility and consumer engagement.
Key Contributions and Achievements
•Procurement and Acquisition: Spearheaded initiative to decrease print budget by negotiating with new print vendors and cut costs by 30%.
•Creative Production: Implemented artistic vision and demonstrated attention to detail and creativity skills in creating original photography and video content; produced over 500 videos with 1 million views.
•Reformed failing agency strategy and unified brand identity for 12 facilities in six states.
•Creative Marketing Leadership: Boosted landing page conversion rate by 20% in 60 days; detail-oriented in redesigning templates, enhancing interface, and optimizing sites to increase Google visibility.
•Proven ability to balance multiple projects with competing priorities in digital asset management, creative direction, and creative team leadership.
•Process Management and Quality Improvement: Developed creative strategy for digital communications, diversified content, and increased web traffic for nine domains by 25%.
Recruited to join a five-person team and direct agency relationships, manage communications and oversee brand strategy for a 50-state franchise. Led creative development of social media campaigns, digital promotions, and brand strategy for e-Commerce sites. Integrated automation of e-Commerce processes and brought graphic design projects in house to secure control over creative assets.
Key Contributions and Achievements
•Launched brand awareness campaign for three fundraising initiatives that led to $1 million in scholarships forparticipants.
•Organized cross-platform social media campaigns with corporate brands: Aerie, Teen Vogue, and other partners.
•Designed and developed all promotional branding for the 2015 production of Miss America’s Outstanding Teen competition and live stream event.
Assisted in maintaining relationships with festival partnerships
Oversaw on-site activations making sure that they maintained the visual identity of both the festival as well as our partnership accounts Insuring activations matched the criteria in the brand deck
Acted on behalf Founders as the on-site contact for partners
